Creating Successful Content

In this lesson we're talking about creating successful content.This is important because in SEO and marketing we create a lot of content, and a lot of it just isn't that good.

There's a huge gap between doing keyword research and putting words or a video on a page that are good enough for people to share. We see a lot of bad content on the Internet and that's not what we want to create or see. We want to create content that people are spreading around, because spreading the love helps our marketing message and our brand.

At Moz we create a lot of content and researched what makes content successful. One researcher in particular we like is that get the most email. He found certain content that gets shared have some common characteristics